Anteseden dan konsekuensi dari trust pada online retail
P Penelitian ini menguji Anteseden dan Konsekuensi dari Trust pada Online Retail di Jabodetabek. Sampel yang digunakan adalah konsumen yang pernah berbelanja pada retail online (Tokopedia) sebanyak 200 responden. Metode yang digunakan adalah metode non-probability sampling dengan menggunakan alat Analisa Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa Complementary of Interaction Quality berpengaruh positif terhadap Trust in the Retailer, Complementary of Environment Quality berpengaruh positif terhadap Trust in the Retailer, Complementary of Outcome Quality berpengaruh positif terhadap Trust in the Retailer, dan Trust In The Retailer berpengaruh positif terhadap Intention to Recommendation.
T This study examines antecedents and consequences of trust in online retail in Jabodetabek. The sample used was consumers who had shopped at 200 online retailers (Tokopedia). The method used is a non-probability sampling method using a Structural Equation Modeling Analysis tool. The results of this study indicate that the Complementary of Interaction Quality has a positive effect on Trust in the Retailer, Complementary of Environment Quality has a positive effect on the Trust in the Retailer, Complementary of Outcome Quality has a positive effect on the Trust in the Retailer, and Trust In The Retailer has a positive influence on Intention. to Recommendation.