Antecedents customer loyalty
Nomor Panggil : 2016_TA_MJ_022122025
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Ganawati
Subyek : Customer satisfaction;The antecedents - customer loyalty.
Kata Kunci : service quality, perceived value, online banking.
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2016_TA_MJ_022122025-Halaman-Judul.pdf | 17 | |
2. | 2016_TA_MJ_022122025--Bab-1.pdf | 9 | |
3. | 2016_TA_MJ_022122025--Bab-2.pdf |
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4. | 2016_TA_MJ_022122025--Bab-3.pdf |
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5. | 2016_TA_MJ_022122025--Bab-4.pdf |
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6. | 2016_TA_MJ_022122025--Bab-5.pdf |
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7. | 2016_TA_MJ_022122025--Daftar-Pustaka.pdf | ||
8. | 2016_TA_MJ_022122025--Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis antecedents customer loyalty. Sampel yang digunakan dalam penelitian ini berjumlah 160 responden dengan menggunakan metode penarikan sampel purposive sampling. Pengujian hipotesis penelitian dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian ini menyatakan: (1) Terdapat pengaruh positif dimensi service quality (tangibility, empathy, reliability and security, convenience, online banking, price) terhadap perceived value, (2) Terdapat pengaruh positif perceived value terhadap customer satisfaction, dan (3) Terdapat pengaruh positif customer satisfaction terhadap customer loyalty.
T This study aims to examine and analyze the antecedents of customer loyalty. The sample used in this research consisted of 160 respondents using purposive sampling method sampling. Research hypothesis testing was conducted using Structural Equation Model (SEM). The results of this study states: (1) There is a positive influence on the dimensions of service quality (tangibility, empathy, reliability and security, convenience, online banking, price) on perceived value, (2) There is a positive influence perceived value to customer satisfaction, and (3) There is a positive effect on customer loyalty customer satisfaction.