Konsekuensi online experience pada pelanggan hotel
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151186
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Ganawati
Subyek : Marketing management - Brand credibility;Media promotion - Online experience
Kata Kunci : brand equity, offline experience, and online experience
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022151186_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022151186_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022151186_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022151186_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022151186_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022151186_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022151186_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022151186_Lampiran.pdf |
|
P Penelitian ini bertujuan menguji dan menganalisis pengaruh Online Experience dan Offline Experience terhadap Brand Equity konsumen yang telah mencari informasi dan memesan hotel Sheraton Grand Jakarta secara online minimal selama 6 bulan terakhir. Sampel yang digunakan dalam penelitian ini berjumlah 249 responden dan dikumpulkan dengan metode non probability dengan teknik purposive sampling. Pengujian dilakukan dengan menggunakan alat Structural Equation Model (SEM) yang dijalankan oleh program AMOS. Hasil dari penelitian ini adalah (1) Online Experience memiliki pengaruh terhadap Offline Experience, (2) Offline Experience memiliki pengaruh terhadap Brand Equity, (3) Online Experience memiliki pengaruh terhadap Brand Equity.
T This study examines and analyze the influence of the customer’s Online Experience and Offline Experience on brand equity from consumers who have sought information and booked Sheraton Grand Jakarta hotels online for at least the past 6 months. The sample used in this research amounted to 249 respondents and collected by non-probability methods with purposive sampling technique. The testing is conducted by using Structural Equation Model (SEM) tool run by the AMOS program. The results of this study are (1) Online Experience has an influence on Offline Experience, (2) Offline Experience has an influence on Brand Equity, (3) Online Experience has an influence on Brand Equity.
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh brand loyalty dan brand image terhadap brand equity pada pengguna handphone dengan sistem operasi I0S.
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Pengaruh bank experience terhadap brand equity suatu tinjauan stimulus-organism-response framework
FEB - Usakti
Pengaruh corporate social responsibility berbasis lingkungan, produk, masyarakat terhadap brand equity
FEB - Usakti
Usulan strategi peningkatan ekuitas merek produk pasta gigi Formula pada PT. Ultra Prima Abadi
FTI - Usakti
Analisa ekuitas merek dan usulan strategi peningkatan kekuatan merek jamu pada PT. Sidomuncul
FTI - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia
FEB - Usakti
Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
FEB - Usakti
Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust
FEB - Usakti
Pengaruh social media marketing activities, brand equity dan social brand engagement terhadap purchase intention
FEB - Usakti
Pengaruh digital marketing terhadap purchase intention yang dimoderasi oleh brand Equity pada produk skincare
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3523)
- FTSP (1166)
- FTI (3186)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)