Pengaruh bank experience terhadap brand equity suatu tinjauan stimulus-organism-response framework
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022154015
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Kurniawati
Subyek : Marketing management - Customer satisfaction
Kata Kunci : bank experience, s-o-r pramework, pleasure, arousal, dominance, brand equity.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022.15.4015_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022.15.4015_Bab1.pdf | 12 | |
| 3. | 2019_TA_MJ_022.15.4015_Bab2.pdf | ||
| 4. | 2019_TA_MJ_022.15.4015_Bab3.pdf | ||
| 5. | 2019_TA_MJ_022.15.4015_Bab4.pdf | ||
| 6. | 2019_TA_MJ_022.15.4015_Bab5.pdf | ||
| 7. | 2019_TA_MJ_022.15.4015_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022.15.4015_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menganalisis pengaruh bank experience,terhadap brand equity:suatu tinjauan stimulus-organism-response framework.Sampel yang digunakan dalam penelitian ini berjumlah 280 responden dan dikumpulkan dengan metode purposive sampling. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS, sedangkan uji reliabilitas adalah Cronbach’s Alpha.Hasil penelitian ini menunjukkan bahwa bank experience berpengaruh positif terhadap pleasure, bank experience berpengaruh positif terhadap arousal, bank experience berpengaruh positif terhadap dominance, pleasure berpengaruh positif terhadap brand equity, dan arousal berpengaruh positif terhadap brand equity, dan dominance berpengaruh positif terhadap brand equity.Peneliti selanjutnya disarankan untuk menambahkan variabel Perceived Quality (Wang et al., 2017)
T The objective of the empirical study is to analyze the influence of bank experience on brand equity: a stimulus review of stimulus-organism-response framework.The samples being used in this study is 280 respondents. Data collection method being used by this study is purposive sampling. The data analysis tool that used was Structural Equation Model (SEM) via AMOS and SPSS program, while the reliability test was cronbach’s alpha.The results shows that bank experience has a positive effect on pleasure, bank experience has a positive effect on arousal, bank experience has a positive effect on dominance, pleasure has a positive effect on brand equity, arousal has a positive effect on brand equity, and dominance has a positive effect on brand equityFor future researchers is expected to add another variable that can affect Perceveid Quality (Wang et al., 2017).
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh brand loyalty dan brand image terhadap brand equity pada pengguna handphone dengan sistem operasi I0S.
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Pengaruh corporate social responsibility berbasis lingkungan, produk, masyarakat terhadap brand equity
FEB - Usakti
Usulan strategi peningkatan ekuitas merek produk pasta gigi Formula pada PT. Ultra Prima Abadi
FTI - Usakti
Analisa ekuitas merek dan usulan strategi peningkatan kekuatan merek jamu pada PT. Sidomuncul
FTI - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia
FEB - Usakti
Pengaruh yang dirasakan social media marketing elemen pada consumer brand engagement dan brand knowledge.
FEB - Usakti
Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
FEB - Usakti
The effect of brand romance perspective on brand loyalty on generation z smartphone users in Jakarta
FEB - Usakti
Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust
FEB - Usakti
Pengaruh social media marketing activities, brand equity dan social brand engagement terhadap purchase intention
FEB - Usakti
Pengaruh digital marketing terhadap purchase intention yang dimoderasi oleh brand Equity pada produk skincare
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3523)
- FTSP (1166)
- FTI (3186)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)