T The business of water attractions, such as swimming pools, continues to grow in line with the increasing interest of the public in tourism. however, this development has not been fully accompanied by the awareness of business operators regarding consumer protection, particularly concerning the safety of visitors. the issues raised are how to provide protection for the losses experienced by consumers using the recreational water attraction services at kc swimming pools in the cikarang area in accordance with the consumer protection law (uupk) and the tourism law, and what forms of responsibility business operators have in case of accidents at the kc swimming pools in cikarang. this research employs an empirical legal method, is descriptive in nature, and utilizes primary data in the form of interviews as well as secondary data. the analysis is conducted qualitatively, and the conclusions are drawn deductively. the results indicate that operators have been negligent in fulfilling their legal obligations, such as failing to provide supervisory staff and not providing information about risks. although the responsibilities of entrepreneurs encompass civil, administrative, and criminal aspects, cases are resolved amicably without formal legal proceedings. this reflects the weak oversight and legal awareness of the community. consumer protection in the water tourism sector requires strict supervision, legal education, and consistent enforcement of regulations by the government.