DETAIL KOLEKSI

Pengaruh digital social responsibilityterhadap purchase intention dimediasi consumer engagement in digital social responsibility dan brand loyalty pada bisnis makanan dan minuman di jakarta

Oleh : Obit Habibul Wildaf

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Iwan Ekawanto

Pembimbing 2 : Nama Saya

Kata Kunci : Digital Social Responsibility,Brand Loyalty, Consumer Engagemnt, Purchase Intention

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2025_SK_SMJ_022002001216_Halaman-Judul.pdf 13
2. 2025_SK_SMJ_022002001216_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2025_SK_SMJ_022002001216_Surat-Hasil-Similaritas.pdf 1
4. 2025_SK_SMJ_022002001216_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2025_SK_SMJ_022002001216_Lembar-Pengesahan.pdf 4
6. 2025_SK_SMJ_022002001216_Pernyataan-Orisinalitas.pdf 1
7. 2025_SK_SMJ_022002001216_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2025_SK_SMJ_022002001216_Bab-1.pdf 14
9. 2025_SK_SMJ_022002001216_Bab-2.pdf
10. 2025_SK_SMJ_022002001216_Bab-3.pdf
11. 2025_SK_SMJ_022002001216_Bab-4.pdf
12. 2025_SK_SMJ_022002001216_Bab-5.pdf 4
13. 2025_SK_SMJ_022002001216_Daftar-Pustaka.pdf 8
14. 2025_SK_SMJ_022002001216_Lampiran.pdf

P Penelitian ini bertujuan untuk menganalisis pengaruh digital social responsibilityterhadap purchase intention, pengaruh digital social responsibilityterhadap consumer engagement , pengaruh digital social responsibilityterhadap brand loyalty, pengaruh consumer engagement terhadap purchase intention, pengaruh brand loyalty terhadap purchase intention, pengaruh digital social responsibilityterhadap purchase intention yang dimediasi oleh consumer engagement, pengaruh digital social responsibilityterhadap purchase intention yang dimediasi oleh brand loyalty. rancangan penelitian yang digunakan dalam penelitian ini menggunakan metode uji hipotesis, yang bertujuan untuk menguji ada atau tidaknya pengaruh antara variabel. jumlah sampel 157 responden yang sering membeli produk makanan dan minuman ber merk di jakarta dalam waktu 6 (enam) bulan terakhir yang diambil menggunakan metode purposive sampling. hasil pengujian ini menunjukan digital social responsibilityberpengaruh positif terhadap purchase intention, digital social responsibilityberpengaruh positif terhadap consumer engagement , digital social responsibilityberpengaruh positif terhadap brand loyalty, consumer engagement berpengaruh positif terhadap purchase intention, brand loyalty berpengaruh positif terhadap purchase intention, digital social responsibilityberpengaruh positif terhadap purchase intention yang dimediasi oleh consumer engagement, digital social responsibilityberpengaruh positif terhadap purchase intention yang dimediasi oleh brand loyalty. implikasi manajerial dari penelitian ini adalah para perusahaan harus lebih sering memberikan digital social responsibilitysupaya para konsumen merasa bahwa perusahaan yang mereka beli produknya menimbulkan dampak positif terhadap mereka dan lingkungan dan dengan menerapkan consumer engagement dapat memperkuat hubungan perusahaan dengan konsumen sehingga para konsumen akan loyal terhadap perusahaan tersebut dan meningkatkan purchase intention pada produk perusahaan tersebut.

T This study aims to analyze the influence of digital social responsibilityon purchase intention, the influence of digital social responsibilityon consumer engagement, the influence of digital social responsibilityon brand loyalty, the influence of consumer engagement on purchase intention, the influence of brand loyalty on purchase intention, the influence of digital social responsibilityon purchase intention mediated by consumer engagement, the influence of digital social responsibilityon purchase intention mediated by brand loyalty. the research design used in this study uses a hypothesis testing method, which aims to test whether or not there is an influence between variables. the number of samples is 157 respondents who often buy branded food and beverage products in jakarta in the last 6 (six) months taken using the purposive sampling method. the results of this test show that digital social responsibilityhas a positive effect on purchase intention, digital social responsibilityhas a positive effect on consumer engagement, digital social responsibilityhas a positive effect on brand loyalty, consumer engagement has a positive effect on purchase intention, brand loyalty has a positive effect on purchase intention, digital social responsibilityhas a positive effect on purchase intention mediated by consumer engagement, digital social responsibilityhas a positive effect on purchase intention mediated by brand loyalty. the managerial implications of this study are that companies must provide digital social responsibilitymore often so that consumers feel that the companies whose products they buy have a positive impact on them and the environment and by implementing consumer engagement, it can strengthen the relationship between the company and consumers so that consumers will be loyal to the company and increase purchase intention for the company\\\'s products.

Koleksi Terkait (Kata Kunci = 100 Judul)

Anteseden of brand loyalty
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Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
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Antecedents dari customer equity
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Konsekuensi dari positif ewom 5.0
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Anteseden dan konsekuensi perceived fow 5.0
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Anteseden green behavior pada generasi milenial
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Anteseden dari purchase behavior
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Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
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Konsekuensi brand involvement
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Konsekuensi dari customer service, shipping, tracking, dan return
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Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
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Anteseden dan konsekuensi lovemarks
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Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
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Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
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Anteseden green purchase intention pada perumahan ramah lingkungan
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Pengaruh social media marketing dan price terhadap purchase intention melalui brand image 3.5
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Pengaruh corporate social responsibility dan business ethic terhadap brand fidelity melalui brand love dan brand attitude 3.3
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Anteseden dari brand loyalty pada sektor perbankan di indonesia
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Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust 0.0
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Anteseden dan konsekuensi word of mouth pada kedai kopi di jakarta
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Konsekuensi dari customer service, shipping, tracking dan return
FEB - Usakti
Pengaruh knowledge, emotional attachment, religiosity terhadap purchase intention dan satisfaction pada kosmetik halal
FEB - Usakti
Anteseden dan konsekuensi purchase intention toward eco-fashion
FEB - Usakti
Pengaruh social media advertising terhadap customers purchase intention yang dimediasi oleh customers brand consciousness.
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Anteseden dari purchase behavior pada luxury clothes
FEB - Usakti
Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap purchase intentions yang di moderasi oleh health concern. 5.0
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Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection. 5.0
FEB - Usakti
Anteseden purchase intention pada merek smartphone
FEB - Usakti
Anteseden dari brand loyalty
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta 5.0
FEB - Usakti
Dampak dari electronic word of mouth terhadap purchase intention 5.0
FEB - Usakti
Pengaruh interface quality, application insentives, security privacy terhadap flow experince dan purchase intention pada konsumen marketplace
FEB - Usakti
Pengaruh social media marketing ,attitude,brand awarness,brand loyalty,electronic word of mouth terhadap purchase intention 5.0
FEB - Usakti
Pengaruh advertisers, opinion leaders, friend and peers, dan celebrity terhadap purchase intention gen-z di Jakarta (studi pada brand fashion zara)
FEB - Usakti
Pengaruh brand credibility terhadap brand loyalty dimediasi oleh attitude toward brand
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Pengaruh faktor pembentuk purchase intention melalui sarana live-streaming shopping
FEB - Usakti
Anteseden dan konsekuensi credibility pada kosmetik kecantikan
FEB - Usakti
Anteseden kesetiaan terhadap merek smartphone
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube 5.0
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Anteseden dan konsekuensi dari brand equity terhadap purchase intention
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purchase intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction dan purchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Konsekuensi online innovation terhadap hotel bintang 3 Jakarta
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty. 1.0
FEB - Usakti
Pengaruh celebrity endorsement credibility dan celebrity congruence terhadap online food purchase intention dan premium price (studi kasus pada industri online food di jabodetabek)
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Anteseden dari purchase intention : live streaming media sosial tiktok
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Antecedents and consequences of purchase intention of eco-fashion
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace. 5.0
FEB - Usakti
Peran brand satisfaction, emotional brand attachment dan brand love dalam membangun loyalitas pengguna sneakers di indonesia
FEB - Usakti
Anteseden dan konsekuensi consumer wellbeing pada skincare lokal di indonesia
FEB - Usakti
Konsekuensi dari country of origin pada produk televisi buatan Jepang.
FEB - Usakti
Anteseden brand loyalty pada fast fashion brand.
FEB - Usakti
Antecedences and consequence of intention to buy foreign clothes
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The effects of team identification on consumer purchase intention in sports influencer marketing: the mediation effect of ad content value (study in Indonesia)
FEB - Usakti
Anteseden purchase intention
FEB - Usakti
Pengaruh digital marketing terhadap purchase intention: efek moderasi brand equity
FEB - Usakti
Pengaruh csr perception,satisfaction,price fairness terhadap purchase intention 5.0
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Anteseden dan konsekuensi purchase intention pada produk eco fashion
FEB - Usakti
Anteseden dari green purchase intention pada fesyen ramah lingkungan 5.0
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Anteseden dan konsekuensi lokal green cosmetics purchase intention 5.0
FEB - Usakti
Pengaruh evidence and perceived usefulness, perceived risk, dan online involvement terhadap user loyalty pada pengguna fashion e-commerce di indonesia
FEB - Usakti
Pengaruh argument quality, source credibility, kindness, consumer well-being terhadap purchase intention
FEB - Usakti
Anteseden dan konsekuensi dari consumer well-being
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Anteseden purchase intention pada generasi z
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Anteseden dan konsekuensi dari attitude toward halal cosmetics 5.0
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Anteseden dari purchase intention pada nasabah bank umum persero
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Peran brand love dan perceived quality dalam memediasi pengaruh brand personality terhadap purchase intention
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Antecedent behavioral purchase intention pada konsumsi elektronik berkelanjutan
FEB - Usakti
Anteseden identitas penggemar esport terhadap hubungan sponsor-sponsee
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Anteseden green purchase intention mobil listrik
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Anteseden dari purchase intention pada halal skincare produk
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Dampak social media marketing terhadap brand awareness, brand engagement, brand image, dan purchase intention.
FEB - Usakti
Anteseden dan konsekuen consumer well being pada influencer social media.
FEB - Usakti
Pengaruh social media marketing terhadap cognitive engagement, emotional engagement dan brand loyalty pada brand over the top di indonesia
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Anteseden dan konsekuensi terhadap purchase intention of eco fashion
FEB - Usakti
Anteseden dan konsekuensi attitude terhadap kosmetik lokal ramah lingkungan.
FEB - Usakti
Pengaruh corporate social responsibility terhadap brand attitude dan purchase intention terhadap coffee shop.
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Pengaruh brand familiarty terhadap purchase intention dan willingness to pay more pada produk body care berbasis green marketing.
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Pengaruh entertainment value, interaction value terhadap purchase intention yang di mediasi attitude towards food video.
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Pengaruh argument quality, source credibility dan kindness terhadap consumer well-being dan purchase intention.
FEB - Usakti
Konsekuensi dari social media marketing activity pada luxury fashion brand.
FEB - Usakti
Pengaruh influencer credibility terhadap attitude toward brand dan purchase intention pada pakaian merek lokal di Indonesia 1.7
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Antaseden brand loyalty pada pengguna aplikasi jual beli online di jakarta.
FEB - Usakti
Pengaruh regional brand ambassador dan social media advertising terhadap brand trust dan brand loyalty konsumen gen-z
FEB - Usakti
Anteseden dari green purchase intention
FEB - Usakti
Pengaruh country of origin image terhadap consumers’ purchase intention pada industri sepatu sneakers di indonesia
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Determinan purchase intention terhadap sepatu lokal
FEB - Usakti
Anteseden dari repurchase intention pada skincare lokal
FEB - Usakti
Pengaruh perceived value dan ewom terhadap brand image serta dampaknya terhadap purchase intention pada brand skincare lokal
FEB - Usakti
Pengaruh digital marketing terhadap purchase intention yang dimediasi oleh consumer engagement dan dimoderasi oleh consumer trust.
FEB - Usakti
Pengaruh social media marketing terhadap purchase intention, willingness to pay a premium price, dan electronic word of mouth yang dimediasi oleh perceived value pada restoran all you can eat grill
FEB - Usakti
Pengaruh entertainment, interaction, ewom terhadap brand image dan consumers purchase intention
FEB - Usakti
Pengaruh social media marketing, trust, dan reputationterhadap purchase intention pada restoran fast food
FEB - Usakti
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