Faktor yang mempengaruhi persepsi nasabah terhadap adopsi mobile banking berbasis artificial intelligent di indonesia
Subyek : Banks and banking, Mobile;Artificial intelligence;Bank customers
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Kata Kunci : Adoption Mobile Banking, Convenience in Use, Personalization, Reliability, Risk, Digital Literacy
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2025_TS_MAK_123012211002_Halaman-Judul.pdf | 11 | |
2. | 2025_TS_MAK_123012211002_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
3. | 2025_TS_MAK_123012211002_Surat-Hasil-Similaritas.pdf | 1 | |
4. | 2025_TS_MAK_123012211002_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
5. | 2025_TS_MAK_123012211002_Lembar-Pengesahan.pdf | 5 | |
6. | 2025_TS_MAK_123012211002_Pernyataan-Orisinalitas.pdf | 1 | |
7. | 2025_TS_MAK_123012211002_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
8. | 2025_TS_MAK_123012211002_Bab-1.pdf | 10 | |
9. | 2025_TS_MAK_123012211002_Bab-2.pdf | 9 |
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10. | 2025_TS_MAK_123012211002_Bab-3.pdf | 7 |
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11. | 2025_TS_MAK_123012211002_Bab-4.pdf | 8 |
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12. | 2025_TS_MAK_123012211002_Bab-5.pdf | ||
13. | 2025_TS_MAK_123012211002_Daftar-Pustaka.pdf | ||
14. | 2025_TS_MAK_123012211002_Lampiran.pdf | 9 |
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P Penelitian ini bertujuan untuk mengetahui persepsi nasabah yang diukur menggunakan variabel convenience in use, personalization, reliability, risk, dan digital literacy terhadap variabel adopsi mobile banking berbasis artificial intelligent di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan populasi nasabah bank yang memiliki aplikasi mobile banking dengan cara convenience sampling. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner dengan responden berjumlah 210 orang. Data diolah menggunakan SmartPLS 3. Hasil penelitian menunjukan bahwa digital literacy berpengaruh positif terhadap adopsi mobile banking, karena nasabah dengan tingkat digital literacy yang tinggi cenderung lebih akan menggunakan teknologi yang dapat membantu mereka dalam bertransaksi sehari-hari. Sedangkan convenience in use, personalization, reliability, dan risk tidak berpengaruh terhadap adopsi mobile banking, hal ini dapat disebabkan karena berbagai faktor seperti nasabah yang lebih merasa nyaman untuk datang ke kantor cabang bank terdekat, nasabah yang kurang memahami aplikasi mobile banking, dan faktor lainnya.
T This study aims to determine customer perceptions measured using the variables of convenience in use, personalization, reliability, risk, and digital literacy towards the adoption mobile banking – artificial intelligence in Indonesia. This study uses a quantitative method with a population of bank customers who have mobile banking applications by convenience sampling. Data collection was carried out by distributing questionnaires to 210 respondents. The data was processed using SmartPLS 3. The results of the study showed that digital literacy has a positive on the adoption of mobile banking, because customers with a high level of digital literacy tend to use technology that can help them in their daily transactions. While convenience in use, personalization, reliability, and risk do not affect the adoption of mobile banking, this can be caused by various factors such as customers who feel more comfortable coming to the nearest bank branch office, customers who do not understand mobile banking applications, and other factors.