T The rapid growth of micro, small, and medium enterprises (msmes) in indonesia requires improvements in product quality, one of which can be achieved through packaging design as an essential element in enhancing market competitiveness. samostel, as a food-based msme product, currently utilizes packaging that has not been optimally designed in terms of protection, practicality, and information delivery. this study focuses on the design of product packaging that is able to meet functional requirements while maintaining product quality. the problem addressed in this study is how to design packaging that is capable of protecting the product, supporting distribution processes, and providing clear and adequate information to consumers. the objective of this study is to produce a packaging design that is functional, efficient, and suitable for the characteristics of both frozen and ready-to-eat products. the research method used is qualitative, with data collection techniques including interviews and comparative studies of similar products, as well as data analysis using swot and 5w+1h approaches. the results of this study indicate that appropriate selection of materials, packaging structure, and information elements can produce packaging that not only protects the product from physical damage and contamination but also supports storage and distribution processes effectively. therefore, the proposed packaging design is expected to improve product quality and meet consumer needs in the market.