Pengaruh information quality, service efficiency, teaching quality, terhadap word of mouth dimediasi oleh student satisfaction
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2026
Pembimbing 1 : Nama Saya
Pembimbing 2 : Nama Saya
Kata Kunci : Information quality, service efficiency, student satisfaction, teaching quality word of mouth.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2026_SK__022002206029_Halaman-Judul.pdf | 12 | |
| 2. | 2026_SK__022002206029_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2026_SK_SMJ_022002206029_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2026_SK_SMJ_022002206029_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2026_SK_SMJ_022002206029_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2026_SK_SMJ_022002206029_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2026_SK__022002206029_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2026_SK_SMJ_022002206029_Bab-1.pdf | ||
| 9. | 2026_SK_SMJ_022002206029_Bab-2.pdf |
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| 10. | 2026_SK_SMJ_022002206029_Bab-3.pdf |
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| 11. | 2026_SK_SMJ_022002206029_Bab-4.pdf |
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| 12. | 2026_SK_SMJ_022002206029_Bab-5.pdf | ||
| 13. | 2026_SK_SMJ_022002206029_Daftar-Pustaka.pdf | ||
| 14. | 2026_SK_SMJ_022002206029_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh information quality, service efficiency, dan teaching quality terhadap word of mouth student satisfaction serta implikasinya terhadap word of mouth pada mahasiswa perguruan tinggi swasta di jakarta. penelitian ini menggunakan uji hipotesis, dengan tujuan untuk menganalisis pengaruh keterkaitan antarvariabel penelitian. pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google forms dan diperoleh sebanyak 200 responden mahasiswa aktif perguruan tinggi swasta di jakarta. teknik pengambilan sampel menggunakan purposive sampling dengan kriteria mahasiswa yang telah menempuh perkuliahan minimal satu semester dan pernah menggunakan layanan akademik maupun administratif kampus. metode analisis data dalam penelitian ini menggunakan structural equation modeling (sem) dengan bantuan software analysis of moment structure (amos). hasil penelitian menunjukkan bahwa information quality, service efficiency, dan teaching quality berpengaruh positif terhadap student satisfaction. selanjutnya student satisfaction berpengaruh positif terhadap word of mouth. student satisfaction memediasi pengaruh information quality, service efficiency, dan teaching quality terhadap word of mouth. penelitian selanjutnya diharapkan dapat melakukan penelitian pada objek yang lebih luas serta menambahkan variabel lain yang relevan, seperti student engagement.
T The purpose of this study is to analyze the influence of information quality, service efficiency, and teaching quality on student satisfaction and its implications for word of mouth among students at private universities in jakarta. this study employed hypothesis testing to examine the relationships among the research variables. data were collected through the distribution of online questionnaires via google forms, resulting in 200 valid responses from active students at private universities in jakarta. the sampling technique applied in this study was purposive sampling, with the criteria that respondents had completed at least one semester of study and had experienced academic and administrative services provided by the university. the data analysis method used in this study was structural equation modeling (sem) with the assistance of analysis of moment structure (amos) software. the results indicate that information quality, service efficiency, and teaching quality have a positive effect on student satisfaction. furthermore, student satisfaction has a positive effect on word of mouth. in addition, student satisfaction mediates the influence of information quality, service efficiency, and teaching quality on word of mouth. future studies are expected to examine broader research objects and incorporate other relevant variables, such student trust, and student engagement.
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