M Misleading advertising is a form of advertising that presents information inconsistent with reality or contains inaccuracies in representing facts related to the promoted products or services. this can be seen in the case experienced by consumers of the umrah travel bureau pt terang indonesia wisata, where there was a discrepancy between the services advertised and those actually provided by the umrah travel organizer. in addition, there was a lack of responsibility on the part of the business actor; although the pilgrims were ultimately able to depart, many of the consumers’ rights were violated.such practices constitute a violation of article 9 of law number 8 of 1999 on consumer protection, which regulates misleading information and discrepancies between advertised services and the services provided by umrah travel organizers. the core issues of this study concern the inconsistency between the advertisement and the services delivered, as well as the legal remedies available to consumers who suffer losses. this research employs a normative and descriptive-analytical approach. data were collected through literature review and direct interviews. the data analysis was conducted qualitatively using a deductive logical approach.the results of the study indicate that there were advertising practices inconsistent with factual conditions, which contradict the principles of consumer protection as stipulated in law number 8 of 1999 on consumer protection. specifically, article 19 of the consumer protection law (uupk) affirms that business actors are responsible for providing compensation for losses suffered by consumers as a result of the use of traded goods and/or services. furthermore, if the business actor fails to fulfill the obligation to provide compensation or neglects consumer claims, consumers have the right to pursue further legal remedies as regulated under article 23 of the consumer protection law (uupk).