Anteseden dari behavioral intention of online shopping pada live streaming e-commerce.

DETAIL KOLEKSI

Anteseden dari behavioral intention of online shopping pada live streaming e-commerce.

Oleh : Cahaya Indah Permata Sari

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Diah Astarini

Pembimbing 2 : Nama Saya

Kata Kunci : perceived usefulness, visual effect, sociability, perceived joy, behavioral intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002002050_Halaman-Judul.pdf	13
2.	2025_SK_SMJ_022002002050_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002002050_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002002050_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002002050_Lembar-Pengesahan.pdf	4
6.	2025_SK_SMJ_022002002050_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002002050_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002002050_Bab-1.pdf	13
9.	2025_SK_SMJ_022002002050_Bab-2.pdf
10.	2025_SK_SMJ_022002002050_Bab-3.pdf
11.	2025_SK_SMJ_022002002050_Bab-4.pdf
12.	2025_SK_SMJ_022002002050_Bab-5.pdf	6
13.	2025_SK_SMJ_022002002050_Daftar-Pustaka.pdf	9
14.	2025_SK_SMJ_022002002050_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis anteseden dari behavioral intention of online shopping pada live streaming e-commerce. data diperoleh dengan mendistribusikan kuesioner offline sebanyak 100 responden dan online sebanyak 100 responden, dengan total responden sebanyak 200 responden.. teknik analisis data yang digunakan adalah structural equatiom modeling (sem) dengan software spss versi 22 dan amos versi 22. hasil penelitian menunjukan bahwa perceived usefulness berpengaruh positif terhadap behavioral intention, visual effect berpengaruh positif terhadap behavioral intention, sociability berpengaruh positif terhadap behavioral intention, perceived usefulness berpengaruh positif terhadap perceived joy, visual effect berpengaruh positif terhadap perceived joy, sociability berpengaruh positif terhadap perceived joy, perceived joy berpengaruh positif terhadap behavioral intention. penelitian selanjutnya dapat memfokuskan pada jenis produk atau merek tertentu dalam live streaming e-commerce, melibatkan lebih banyak variabel yang dapat mempengaruhi behavioral intention of online shopping seperti variabel trust

T This study aims to analyze the antecedents of behavioral intention in live streaming e-commerce. data were collected by distributing questionnaires to 100 offline respondents and 100 online respondents, resulting in a total of 200 participants. the data analysis technique used was structural equation modeling (sem), with the assistance of spss version 22 and amos version 22.the results of the study indicate that perceived usefulness has a positive effect on behavioral intention, visual effect has a positive effect on behavioral intention, and sociability also positively influences behavioral intention. additionally, perceived usefulness, visual effect, and sociability each have a positive influence on perceived joy, which in turn positively affects behavioral intention. future research can focus on specific types of products or brands in live streaming e-commerce and involve additional variables that may influence consumers\\\' behavioral intention in online shopping, such as the trust variable.