Persepsi gen z dalam penggunaan m-banking di bank syariah indonesia (bsi) kcp tangerang daan mogot untuk meningkatkan sustainable development
Status Posting : Published
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2026
Pembimbing 1 : Raden Ajeng Entaresmen
Subyek : BANKS AND BANKING, MOBILE;CONSUMER BEHAVIOR;SUSTAINABLE DEVELOPMENT
Kata Kunci : generation z, mobile banking, perception, sustainable development, bank syariah indonesia.
| No. | Nama File | Hal. | Link |
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| 1. | 2026_LM_KPS_028032301002_Halaman-Judul.pdf | ||
| 2. | 2026_LM_KPS_028032301002_Surat-Pernyataan-Revisi-Terakhir.pdf | ||
| 3. | 2026_LM_KPS_028032301002_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2026_LM_KPS_028032301002_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | ||
| 5. | 2026_LM_KPS_028032301002_Lembar-Pengesahan.pdf | ||
| 6. | 2026_LM_KPS_028032301002_Pernyataan-Orisinalitas.pdf | ||
| 7. | 2026_LM_KPS_028032301002_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | ||
| 8. | 2026_LM_KPS_028032301002_Bab-1.pdf | ||
| 9. | 2026_LM_KPS_028032301002_Bab-2.pdf |
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| 10. | 2026_LM_KPS_028032301002_Bab-3.pdf |
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| 11. | 2026_LM_KPS_028032301002_Bab-4.pdf |
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| 12. | 2026_LM_KPS_028032301002_Bab-5.pdf | ||
| 13. | 2026_LM_KPS_028032301002_Daftar-Pustaka.pdf | ||
| 14. | 2026_LM_KPS_028032301002_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk mengetahui bagaimana generasi z melihat penggunaan m-banking di bank syariah indonesia (bsi) kcp tangerang daan mogot dan bagaimana layanan tersebut berkontribusi pada sustainable development. penelitian ini dilakukan menggunakan pendekatan kualitatif deskriptif dengan metode penelitian lapangan. informasi penelitian terdiri dari sepuluh pengguna m-banking bsi generasi z yang dipilih menggunakan teknikk purposive sampling. pengumpulan data menggunakan wawancara terstruktur, sedangkan analisis data menggunakan model miles dan huberman, yang meliputi penyajian, penarikan kesimpulan, dan reduksi data. hasil penelitian menunjukkan bahwa persepsi generasi z terhadap m-banking didominasi oleh persepsi kemudahan dan persepsi manfaat, seperti kemudahan bertransaksi, efisiensi waktu, keamanan, dan kemampuan untuk mendapatkan layanan di mana pun dan kapan pun. melalui digitalisasi transaksi, pengurangan kertas, efisiensi operasi, dan layanan perbankan yang lebih ramah lingkungan, penggunaan m-banking juga berkontribusi terhadap sustainable development. hasil dari penelitian ini, perbankan syariah bsi memiliki kemampuan untuk memenuhi kebutuhan transaksi generasi z dan sekaligus mendukung implementasi sustainable development di sektor perbankan syariah.
T The purpose of this study is to examine how generation z views the use of mobile banking at bank syariah indonesia (bsi) kcp tangerang daan mogot and how this service contributes to sustainable development. this study was conducted using a descriptive qualitative approach with field research methods. the research data consisted of ten generation z bsi mobile banking users selected using purposive sampling. data collection was conducted through structured interviews, while data analysis utilized the miles and huberman model, which includes data presentation, drawing conclusions, and data reduction. the results of the study show that generation z’s perceptions of mobile banking are dominated by perceptions of convenience and benefits, such as ease of transactions, time efficiency, security, and the ability to access services anywhere and anytime. through the digitization of transactions, reduction of paper use, operational efficiency, and more environmentally friendly banking services, the use of mobile banking also contributes to sustainable development. based on the results of this study, bsi islamic banking has the capacity to meet generation z’s transactional needs while simultaneously supporting the implementation of sustainable development in the islamic banking sector.