T This study aims to analyze the management strategies of productive waqf assets in enhancing the attractiveness of religious tourism at luar batang shrine, mbah priok shrine, and habib ali kwitang shrine in jakarta. this research employs a qualitative approach using a case study method. data were collected through in-depth interviews, observations, and documentation, and analyzed using nvivo software and swot analysis to formulate appropriate development strategies. the findings indicate that productive waqf management at the three religious tourism destinations has significant potential to support community economic empowerment through religious tourism activities. however, several challenges remain, including limited managerial capacity of nazhir (waqf managers), weak institutional governance, insufficient collaboration among stakeholders, and the underutilization of digital technology. the recommended strategies include strengthening nazhir institutions, improving human resource competencies, implementing digital-based waqf management and promotion, developing sharia-compliant micro-enterprises within tourism areas, and enhancing collaboration among the government, the indonesian waqf board, site managers, and local communities. this study proposes an integrated model of productive waqf management based on religious tourism and the principles of maqāṣid al-sharī‘ah. the model is expected to enhance the sustainability of waqf asset management, strengthen the appeal of religious tourism, and generate long-term economic, social, and spiritual benefits for the community.