T The evolution of modern fashion trends has significantly influenced the lifestylesof indonesian youth, creating challenges in preserving local culture. however, there is a growing awareness and interest among young people to rediscover andembrace indonesia’s rich cultural heritage, one of which is through wearingclothing with traditional nusantara motifs. this study aims to design acontemporary fashion brand that incorporates local nusantara patterns into itsproducts, ensuring that indonesian culture remains relevant and appealing to theyounger generation. the brand development focuses not only on creating fashionpieces but also on introducing and promoting the richness of local culturethrough approaches that resonate with today’s audience. the design processinvolves creating modern-style fashion items featuring nusantara motifs, alongwith developing effective promotional media through digital platforms such associal media, as well as printed materials like merchandise. the brand isdesigned with versatility in mind, allowing the products to be easily mixed andmatched with everyday outfits. through this brand development, it is hoped thatnusantara-inspired fashion can strengthen indonesia’s cultural identity andinspire young people to preserve their heritage through the medium ofcontemporary clothing.