Pengaruh social media promotion terhadap customer loyalty melalui commitment, trust dan satisfaction
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Kurniawati
Kata Kunci : Social Media Promotion, Customer Loyalty, Trust, Commitment, Satisfaction.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002002048_Halaman-Judul.pdf | ||
| 2. | 2025_SK_SMJ_022002002048_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002002048_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002002048_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002002048_Lembar-Pengesahan.pdf | 6 | |
| 6. | 2025_SK_SMJ_022002002048_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002002048_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002002048_Bab-1.pdf | ||
| 9. | 2025_SK_SMJ_022002002048_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002002048_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002002048_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002002048_Bab-5.pdf | ||
| 13. | 2025_SK_SMJ_022002002048_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002002048_Lampiran.pdf |
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P Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh Social Media Promotion terhadap Customer Loyalty melalui Commitment, Trust, dan Satisfaction. Data yang digunakan dalam penelitian ini adalah data Cross-Sectional yang dikumpulkan dalam periode waktu tertentu, data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dengan menyebarkan kuisioner secara online melalui link Google form kepada 170 responden. Metode pengumpulan data yang digunakan yaitu NonPropability Sampling dengan teknik pengambilan sample menggunakan purposive sampling. Data dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan menggunakan software SPSS versi 21 dan AMOS versi 23. Hasil dalam penelitian menunjukan Social media promotion berpengaruh positif terhadap customer loyalty melalui commitment, trust dan satisfaction.
T This study was conducted to examine and analyze the effects of Social Media Promotion on Customer Loyalty through Commitment, Trust and Satisfaction. The data used in this study is cross-sectional data collected over a specific period. The primary data was obtained through an online questionnaire distributed via a Google Form link to 170 respondents. The data collection method employed was Non-Probability Sampling, using purposive sampling for respondent selection. The data were analyzed using Structural Equation Modeling (SEM) with SPSS version 21 and AMOS version 23 software. The results show that Social Media Promotion has a positive effect on Customer Loyalty through commitment, trust and satisfaction
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