Anteseden dari niat pembelian produk perawatan kulit pada kaum wanita di jakarta.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Diah Astarini
Pembimbing 2 : Luki Adiati Pratomo
Kata Kunci : This research aims to determine the factors that influence the intention to purchase skin care produ
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002003007_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002003007_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002003007_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002003007_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002003007_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002003007_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002003007_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002003007_Bab-1.pdf | 11 | |
| 9. | 2024_SK_SMJ_022002003007_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002003007_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002003007_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002003007_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002003007_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002003007_Lampiran.pdf |
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P Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat membeli produk perawatan kulit pada remaja putri di Jakarta. Penelitian ini menggunakan teknik purposive sampling di wilayah Jakarta yang terdiri dari 231 responden. Responden pada penelitian ini didominasi oleh perempuan dengan rentang usia 18 – 23 tahun. Metode analisis data yang digunakan adalah regresi berganda SPSS versi 25.Hasil penelitian menunjukkan bahwa kredibilitas celebrity influencer, daya tarik celebrity influencer dan ulasan pelanggan online mempunyai pengaruh positif terhadap sikap, kemudian sikap mempunyai pengaruh positif terhadap loyalitas merek, kesadaran merek dan eWOM selanjutnya loyalitas merek, kesadaran merek dan eWOM mempunyai pengaruh positif terhadap niat membeli.
T This research aims to determine the factors that influence the intention to purchase skin care products among young women in Jakarta. This study uses purposive sampling technique in the Jakarta which consist of 231 respondents. Respondents in this study were dominated by female with age range of 18 - 23 years. The data analysis method used was multiple regression SPSS version 25.The results showed that celebrity influencer credibility, celebrity influencer attractiveness and online customer reviews had a positive influence on attitude, then attitude had a positive influence on brand loyalty, brand awareness and eWOM furthermore, brand loyalty, brand awareness and eWom had a positive influence on purchase intention.
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