Pengaruh persepsi teknologi dan brand trust terhadap online purchase intention pada industri telekomunikasi seluler di jabodetabek.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2026
Pembimbing 1 : Diah Astarini
Pembimbing 2 : Diah Astarini
Subyek : Purchasing - Telecommunication services
Kata Kunci : TAM, brand trust, perceived usefulness, perceived ease of use, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2026_SK_SMJ_022002103005_Halaman-Judul.pdf | 10 | |
| 2. | 2026_SK_SMJ_022002103005_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2026_SK_SMJ_022002103005_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2026_SK_SMJ_022002103005_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2026_SK_SMJ_022002103005_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2026_SK_SMJ_022002103005_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2026_SK_SMJ_022002103005_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2026_SK_SMJ_022002103005_Bab-1.pdf | ||
| 9. | 2026_SK_SMJ_022002103005_Bab-2.pdf |
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| 10. | 2026_SK_SMJ_022002103005_Bab-3.pdf |
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| 11. | 2026_SK_SMJ_022002103005_Bab-4.pdf |
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| 12. | 2026_SK_SMJ_022002103005_Bab-5.pdf | ||
| 13. | 2026_SK_SMJ_022002103005_Daftar-Pustaka.pdf | ||
| 14. | 2026_SK_SMJ_022002103005_Lampiran.pdf |
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S Studi ini bertujuan untuk menganalisis pengaruh brand trust, perceived usefulness,dan perceived ease of use terhadap online purchase intention pada layanantelekomunikasi di jabodetabek. pendekatan kuantitatif digunakan denganmenggunakan structural equation modeling (sem) untuk menguji hipotesis yangdiajukan. data dikumpulkan melalui survei pengguna layanan telekomunikasi yangdipilih melalui purposive sampling dan dianalisis menggunakan spss dan amos.hasil menunjukkan bahwa perceived usefulness, dan perceived ease of useberpengaruh positif terhadap online purchase intention sedangkan brand trust tidakbrpengaruh positif. temuan ini menunjukkan bahwa keputusan pembelian onlinekonsumen di sektor telekomunikasi terutama didorong oleh manfaat fungsional dankemudahan penggunaan sistem daripada pertimbangan terkait kepercayaan.
T This study aims to analyze the influence of brand trust, perceived usefulness, andperceived ease of use on online purchase intention toward telecommunicationservices in jabodetabek. a quantitative approach was employed using structuralequation modeling (sem) to test the proposed hypotheses. data were collectedthrough a survey of telecommunication service users selected via purposivesampling and analyzed using spss and amos. the results indicate that perceivedusefulness and perceived ease of use have a positive and significant effect ononline purchase intention, while brand trust does not show a significant influence.these findings suggest that consumers’ online purchase decisions in thetelecommunication sector are driven primarily by functional benefits and systemusability rather than trust-related considerations.
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Info Koleksi Skripsi
Universitas
Fakultas
- FH (2135)
- FEB (7595)
- FK (2100)
- FKG (3981)
- FTSP (1160)
- FTI (3925)
- FTKE (2589)
- FALTL (1955)
- FSRD (790)