C Cv. xyz is a small business engaged in the distribution of live catfish and tilapia, located in pasar minggu, south jakarta. daily operations spanning from fish procurement to sales transactions are still managed through manual and traditional methods, frequently resulting in data inaccuracies and delayed reporting that hinder business development. this study was conducted to support the business development of cv. xyz through the implementation of an odoo-based enterprise resource planning (erp) system. the research follows the design science research methodology (dsrm) framework by peffers et al., consisting of six phases: problem identification, solution objectives, system design, demonstration, evaluation, and communication. prior to system configuration, the business model canvas (bmc) was used to map business needs and ensure the proposed solution aligns with actual operational requirements. five integrated odoo modules were implemented: purchase, inventory, sales, point of sale, and accounting. system functionality was verified through black box testing, with all scenarios producing expected outcomes. user acceptance was evaluated using the unified theory of acceptance and use of technology (utaut) model across four constructs: performance expectancy, effort expectancy, social influence, and facilitating conditions. through the dsrm framework, this study successfully transformed cv. xyz\\\'s manual processes into a fully integrated digital operation, demonstrating that erp adoption serves as a strategic foundation for sustainable long-term business growth.