Faktor-faktor yang meningkatkan loyalitas pada brand skincare

DETAIL KOLEKSI

Faktor-faktor yang meningkatkan loyalitas pada brand skincare

Oleh : Danisa

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Aekram Faisal

Pembimbing 2 : Aekram Faisal

Kata Kunci : Social Media Marketing Activities, Self Brand Connection, Brand Equity, Brand Trust,Perceived Value,

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002002017_Halaman-Judul.pdf	13
2.	2025_SK_SMJ_022002002017_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002002017_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002002017_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002002017_Lembar-Pengesahan.pdf	4
6.	2025_SK_SMJ_022002002017_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002002017_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002002017_Bab-1.pdf	9
9.	2025_SK_SMJ_022002002017_Bab-2.pdf	24
10.	2025_SK_SMJ_022002002017_Bab-3.pdf	19
11.	2025_SK_SMJ_022002002017_Bab-4.pdf	14
12.	2025_SK_SMJ_022002002017_Bab-5.pdf	3
13.	2025_SK_SMJ_022002002017_Daftar-Pustaka.pdf	1
14.	2025_SK_SMJ_022002002017_Lampiran.pdf	17

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis faktor-faktor yang meningkatkan loyalitas pada brand skincare. pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 204 responden pria dan wanita, melalui online sebanyak 140 responden. teknik pengambilan data yaitu purposive sampling dengan kriteria individu yang sering membeli produk skincare 3 kali dalam sebulan terakhir alat analisis yang digunakan adalah structure equation model (sem) dengan menggunakan jasp versi 0.18.1.0. hasil penelitian menemukan bahwa terdapat pengaruh positif sosial media marketing activities terhadap self brand connection, brand equity, brand trust, perceived value terdapat pengaruh positif self brand connection terhadap brand loyalty, terdapat pengaruh positif brand equity terhadap brand loyalty, terdapat pengaruh positif brand trust terhadap brand loyalty, serta terdapat pengaruh positif perceived value terhadap brand loyalty saran untuk penelitian selanjutnya diharapkan dapat menganalisis variabel lain yang dapat meningkatkan loyalitas pada brand skincare.

T This study aims to analyze the factors that increase loyalty to skincare brands. data collection was carried out by distributing questionnaires to 204 male and female respondents, 140 respondents online. the data collection technique was purposive sampling with the criteria of individuals who often buy skincare products 3 times in the last month. the analysis tool used was the structure equation model (sem) using jasp version 0.18.1.0. the results of the study found that there was a positive influence of social media marketing activities on self-brand connection, brand equity, brand trust, perceived value, there was a positive influence of self-brand connection on brand loyalty, there was a positive influence of brand equity on brand loyalty, there was a positive influence of brand trust on brand loyalty, and there was a positive influence of perceived value on brand loyalty. suggestions for further research are expected to analyze other variables that can increase loyalty to skincare brands.