Pengaruh electronic word of mouth (ewom) pada social networking sites terhadap online purchased intention.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Diah Astarini
Kata Kunci : Attitude towards information; information adoption; information credibility; information usefulness;
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002102024_Halaman-Judul.pdf | 13 | |
| 2. | 2025_SK_SMJ_022002102024_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002102024_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002102024_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002102024_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_SK_SMJ_022002102024_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002102024_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002102024_Bab-1.pdf | 15 | |
| 9. | 2025_SK_SMJ_022002102024_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002102024_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002102024_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002102024_Bab-5.pdf | 5 | |
| 13. | 2025_SK_SMJ_022002102024_Daftar-Pustaka.pdf | 7 | |
| 14. | 2025_SK_SMJ_022002102024_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth (ewom) terhadap online purchased intention pada produk pakaian di indonesia. penelitian ini menggunakan uji hipotesis, tujuan dari uji hipotesis tersebut untuk menganalisis pengaruh dari keterkaitan variabel. pengumpulan data dilakukan dengan menyebarkan kuesioner secara offline sebanyak 100 responden dan menyebarkan dalam bentuk google form yang tersedia secara online sebanyak 120 responden. metode analisis data dalam penelitian ini menggunakan metode structural equation model (sem) dengan bantuan software analysis of moment structure (amos). hasil penelitian menunjukkan bahwa information credibility berpengaruh positif terhadap information usefulness, online purchased intention, dan information adoption, information usefulness berpengaruh positif terhadap attitude towards information dan information adoption, attitude towards information berpengaruh positif terhadap online purchased intention dan information adoption, information adoption berpengaruh positif terhadap online purchased intention, serta information usefulnesstidak berpengaruh positif terhadap online purchased intention. penelitian selanjutnya diharapkan dapat melakukan penelitian terhadap produk yang berbeda dan menambahkan variabel lain seperti seperti kualitas dan kuantitas dari ulasan.
T The purpose of this study is to analyze the effect of electronic word of mouth (ewom) on online purchase intention for clothing products in indonesia. this study uses hypothesis testing, the purpose of which is to analyze the effect of variable interrelationships. data collection was conducted by distributing 100 offline questionnaires and 120 online questionnaires via google forms. data analysis in this study used the structural equation model (sem) method with the help of analysis of moment structure (amos) software. the results of the study indicate that information credibility has a positive influence on information usefulness, online purchase intention, and information adoption. information usefulness has a positive influence on attitude toward information and information adoption. attitude toward information has a positive influence on online purchase intention and information adoption. information adoption has a positive influence on online purchase intention. however, information usefulness does not have a positive influence on online purchase intention. further research is expected to investigate different products and add other variables such as the quality and quantity of reviews.
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