Faktor faktor yang memengaruhi penerimaan konsumen pada restoran fast food di JABODETABEK
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Rayi Retno Dwi Asih
Subyek : -
Kata Kunci : Perceived Security, Perceived Ease of Use, Perceived Enjoyment, and Customer Acceptance
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2025_SK_SMJ_022001901163_Halaman-Judul.pdf | 11 | |
2. | 2025_SK_SMJ_022001901163_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
3. | 2025_SK_SMJ_022001901163_Surat-Hasil-Similaritas.pdf | 2 | |
4. | 2025_SK_SMJ_022001901163_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
5. | 2025_SK_SMJ_022001901163_Lembar-Pengesahan.pdf | 5 | |
6. | 2025_SK_SMJ_022001901163_Pernyataan-Orisinalitas.pdf | 1 | |
7. | 2025_SK_SMJ_022001901163_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 2 | |
8. | 2025_SK_SMJ_022001901163_Bab-1.pdf | 11 | |
9. | 2025_SK_SMJ_022001901163_Bab-2.pdf |
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10. | 2025_SK_SMJ_022001901163_Bab-3.pdf |
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11. | 2025_SK_SMJ_022001901163_Bab-4.pdf |
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12. | 2025_SK_SMJ_022001901163_Bab-5.pdf | ||
13. | 2025_SK_SMJ_022001901163_Daftar-Pustaka.pdf | 6 | |
14. | 2025_SK_SMJ_022001901163_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived security, perceived ease of use, perceived enjoyment pada customer acceptance. penelitian ini menggunakan uji hipotesis, tujuan dari uji hipotesis tersebut untuk menganalisis pengaruh dari keterkaitan variabel. pengumpulan data dilakukan dengan menggunakan kuesioner dengan menyebarkan dalam bentuk google form yang tersedia secara online sebanyak 142 responden. metode analisis dalam penelitian ini adalah analisis regresi berganda. diolah menggunakan aplikasi software spss 25. hasil penelitian ini menunjukkan bahwa terdapat pengaruh negatif perceived security terhadap customer acceptance, terdapat pengaruh positif perceived ease of use terhadap customer acceptance, serta terdapat pengaruh pisitif perceived enjoyment terhadap customer acceptance,
T The purpose of this study is to determine the effect of perceived security, perceived ease of use, perceived enjoyment on customer acceptance. this study uses a hypothesis test, the purpose of the hypothesis test is to analyze the effect of the relationship of variables. data collection was carried out using a questionnaire by distributing it in the form of a google form available online to 142 respondents. the analysis method in this study is multiple regression analysis. processed using the spss 25 software application. the results of this study indicate that there is a negative effect of perceived security on customer acceptance, there is a positive effect of perceived ease of use on customer acceptance, and there is a positive effect of perceived enjoyment on customer acceptance,