T The slow loris is an endemic species native to indonesia that is threatened with extinction due to illegal wildlife trade. the purpose of this research is to produce a video mapping project as part of a social campaign to raise awareness among urban communities in jakarta about the threat of extinction faced by the slow loris as a result of illegal trade. this study uses a qualitative research method with data collection techniques including literature review, interviews, and netnography, aimed at designing a social campaign that highlights the involvement of the millennial generation in the illegal slow loris trade. the result of this research is the production of a video mapping project that serves as a campaign medium to raise awareness among jakarta’s urban society about the dangers of illegal slow loris trade, which could ultimately lead to the extinction of the species. this study concludes that a video mapping–based social campaign, supported by other visual media, can effectively foster awareness, empathy, and behavioral change among the younger generation regarding the issue of illegal slow loris trade, while also acting as a social movement for the conservation of indonesia’s wildlife.