T The increasing use of wedding organizer services has been accompanied by the emergence of various issues that result in consumer losses, as seen in the case of ayu puspita wedding organizer. the research questions of this study are, how is legal protection provided to consumers for losses incurred in the execution of wedding services by ayu puspita wedding organizer under law number 8 of 1999 concerning consumer protection and related regulations, what forms of legal remedies can consumers pursue for losses caused by the execution of wedding services by ayu puspita wedding organizer. this study is a descriptive normative legal research. data collection was conducted through literature studies and interviews, and the data was analyzed using qualitative methods with deductive reasoning. this study aims to describe the legal protection for consumers suffering losses due to the performance of wedding services by ayu puspita wedding organizer based on law number 8 of 1999 concerning consumer protection and related legislation, as well as to outline the legal remedies available to consumers. the findings of this study indicate that the legal relationship between consumers and ayu puspita wedding organizer arises from a contract that binds both parties, thereby obligating the business entity to fulfill all agreed-upon performance (prestasi). legal remedies available to consumers include dispute resolution through non-litigation channels namely deliberation for consensus (musyawarah) and badan penyelesaian sengketa konsumen (bpsk) as well as litigation channels.