DETAIL KOLEKSI

Anteseden green brand equity


Oleh : Tri Indahyanti

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Ayu Ekasari

Kata Kunci : brand awereness, brand image, green trust, green brand equity

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2025_SK_SMJ_022002002036_Halaman-Judul.pdf
2. 2025_SK_SMJ_022002002036_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2025_SK_SMJ_022002002036_Surat-Hasil-Similaritas.pdf 2
4. 2025_SK_SMJ_022002002036_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2025_SK_SMJ_022002002036_Lembar-Pengesahan.pdf 6
6. 2025_SK_SMJ_022002002036_Pernyataan-Orisinalitas.pdf 1
7. 2025_SK_SMJ_022002002036_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2025_SK_SMJ_022002002036_Bab-1.pdf
9. 2025_SK_SMJ_022002002036_Bab-2.pdf
10. 2025_SK_SMJ_022002002036_Bab-3.pdf 18
11. 2025_SK_SMJ_022002002036_Bab-4.pdf
12. 2025_SK_SMJ_022002002036_Bab-5.pdf
13. 2025_SK_SMJ_022002002036_Daftar-Pustaka.pdf
14. 2025_SK_SMJ_022002002036_Lampiran.pdf

P Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness terhadap green brand equity, brand image terhadap green brand equity, green trust terhadap green brand equity, brand awareness terhadap green trust, dan brand image terhadap green trust. survei online dilakukan pada 200 responden pengguna aqualife/le minerale melalui google form. hasil penelitian menunjukkan bahwa ttiga variabel yang berpengaruh positif dan signifikan,yaitu terdapat brand awareness terhadap green brand equity, green trust terhadap green brand equity, dan brand awareness terhadap green trust. penelitian ini memberikan kontribusi pada pemahaman tentang faktor-faktor yang mempengaruhi green brand equity dan green trust pada produk ramah lingkungan, serta implikasinya bagi strategi pemasaran yang berkelanjutan.

T This study aims to analyze the influence of brand awareness on green brand equity, brand image on green brand equity, green trust on green brand equity, brand awareness on green trust, and brand image on green trust. an online survey was conducted on 200 respondents, users of aqualife/le minerale, through google form. the results show that three variables have a positive and significant influence, namely brand awareness on green brand equity, green trust on green brand equity, and brand awareness on green trust. this study contributes to the understanding of the factors that influence green brand equity and green trust in environmentally friendly products, as well as its implications for sustainable marketing strategies.

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