O Ondel-ondel is one of the most iconic cultural symbols of the betawi community,carrying historical and philosophical values as a representation of protection forsociety. however, over time, the function and meaning of ondel-ondel have graduallyshifted, resulting in a declining understanding of its cultural significance among theyounger generation. one contributing factor is the use of conventional and lessinteractive media for delivering cultural information. therefore, this study aims todesign an augmented reality (ar) medium as an effort to preserve the cultural heritageof ondel-ondel for the younger generation, as well as to develop supportingpromotional media for delivering cultural information at the betawi museum. thedesign method employed in this study includes literature review, observation,interviews, documentation, data analysis, and media design. the final output is a qrcode-based augmented reality application featuring three-dimensional ondel-ondelcharacters using storytelling and gamification approaches. the user experience isdivided into two interconnected main animations, supported by directional clueanimations, informational pop-up screens, keyword animations, and an achievementanimation as a reward for completing the entire story. in addition, supporting mediain the form of infographic posters and a promotional video were designed to introducevisitors to the augmented reality experience.the implementation results indicate that the augmented reality media functionseffectively through the mywebar platform and presents cultural information in a moreengaging, interactive, and accessible manner. it is expected that this media can serveas an alternative educational tool while supporting the preservation of betawi culture,particularly the cultural heritage of ondel-ondel, for the younger generation.