T The increasing use of online food delivery applications has made menu visual presentation an important factor influencing consumers’ purchase decisions. this study aims to analyze the effects of visual design on perceived quality, perceived trust, perceived value, and purchase intention among users of online food ordering applications. a quantitative approach was employed using an online survey distributed to 220 respondents who had experience using food delivery platforms such as gofood, grabfood, and shopeefood. the sampling technique applied in this study was purposive sampling. data were analyzed using structural equation modeling (sem). the results indicate that visual design has a positive effect on perceived quality and perceived trust. furthermore, perceived quality and perceived trust positively influence perceived value. the findings also reveal that perceived quality, perceived trust, and perceived value have significant positive effects on purchase intention. these results suggest that an attractive and well-designed visual presentation can enhance consumers’ perceptions of quality, trust, and value, which in turn increases their intention to purchase food products through online food ordering applications. the study provides insights for restaurant owners and platform providers in optimizing visual menu design to improve consumer purchase intentions.