Anteseden dan konsekuensi dari shaping consumer behaviour pada platform e-commerce

DETAIL KOLEKSI

Anteseden dan konsekuensi dari shaping consumer behaviour pada platform e-commerce

Oleh : Abygail Sihaloho

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2026

Pembimbing 1 : Nico Lukito

Pembimbing 2 : Luki Adiati Pratomo

Kata Kunci : Compatibility, Perceived Ease of Use, Perceived Usefulness Trust, Perceived Ease of Use, Perceived U

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2026_SK_SMJ_022002201073_Halaman-Judul.pdf	11
2.	2026_SK_SMJ_022002201073_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2026_SK_SMJ_022002201073_Surat-Hasil-Similaritas.pdf	1
4.	2026_SK_SMJ_022002201073_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2026_SK_SMJ_022002201073_Lembar-Pengesahan.pdf	4
6.	2026_SK_SMJ_022002201073_Pernyataan-Orisinalitas.pdf	1
7.	2026_SK_SMJ_022002201073_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2026_SK_SMJ_022002201073_Bab-1.pdf	20
9.	2026_SK_SMJ_022002201073_Bab-2.pdf	20
10.	2026_SK_SMJ_022002201073_Bab-3.pdf	21
11.	2026_SK_SMJ_022002201073_Bab-4.pdf	17
12.	2026_SK_SMJ_022002201073_Bab-5.pdf	6
13.	2026_SK_SMJ_022002201073_Daftar-Pustaka.pdf	8
14.	2026_SK_SMJ_022002201073_Lampiran.pdf	22

Abstrak
Abstract

P Pesatnya perkembangan e-commerce atau aplikasi belanja online telah mengubah perilaku pembelian konsumen, khususnya di wilayah perkotaan seperti jakarta. namun, tingginya penggunaan platform aplikasi belanja online tidak selalu diikuti oleh meningkatnya purchase intention. penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi purchase intention konsumen e-commerce, dengan menitikberatkan pada compatibility, trust, perceived ease of use, dan perceived usefulness, serta peran shaping consumer behaviour sebagai variabel mediasi.penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei daring kepada pengguna e-commerce di jakarta. hasil penelitian diharapkan menunjukkan bahwa compatibility, trust, perceived ease of use, dan perceived usefulness berpengaruh positif terhadap shaping consumer behaviour, yang pada akhirnya meningkatkan purchase intention. temuan ini diharapkan dapat menjadi dasar bagi pelaku e-commerce dalam merancang strategi pemasaran digital yang lebih efektif.

T The rapid growth of e-commerce has changed consumer purchasing behavior, particularly in urban areas such as jakarta. however, high platform usage does not always lead to strong purchase intention. this study aims to analyze factors influencing consumersâ€™ purchase intention in e-commerce, focusing on compatibility, trust, perceived ease of use, and perceived usefulness, with shaping consumer behaviour as a mediating variabel.this study uses a quantitative approach with data collected through an online survey of e-commerce users in jakarta. the results are expected to show that compatibility, trust, perceived ease of use, and perceived usefulness positively influence shaping consumer behaviour, which subsequently increases purchase intention. the findings provide practical insights for e-commerce platforms in designing effective digital marketing strategies to enhance consumer trust, usability, and perceived value.