B Body image has become a significant issue among young adults due tounrealistic beauty standards, the influence of social media, and the tendency tocompare themselves with others. at the same time, the concept of body positivity isoften misunderstood as self-acceptance without an adequate understanding of theimportance of caring for and appreciating the body as a whole. this issue inspiredthe design of ragawi, an interactive educational book developed as a campaignmedium introducing the concept of body functionality, which encouragesindividuals to value their bodies based on their functions, capabilities, and livedexperiences rather than physical appearance alone. this project aims to help youngadults develop a healthier relationship with their bodies through an educational,reflective, and interactive medium. the project employed the design thinkingmethod, consisting of the stages of empathize, define, ideate, prototype, and test.data were collected through literature review, interviews, questionnaires,observations, and comparative analysis. the final outcome is ragawi, aninteractive educational book that integrates educational content, self-reflection,journaling, and interactive activities into four phases: recognize, understand,feel, and act. the design is supported by a consistent visual identity andpromotional media, including instagram, a book launch event, and merchandise aspart of the campaign strategy. therefore, ragawi is expected to serve as aneducational and campaign medium that encourages young adults to build ahealthier, more inclusive, and appreciative relationship with their bodies throughthe body functionality approach.