T The distribution system of broiler doc (day-old chicks) at cv jimmy’s farm is characterized by differences in distribution costs and delivery times across destinations, potential travel-time increases due to traffic congestion, and limited recording of distribution cost and time data. these conditions hinder a more measurable evaluation of supply chain performance. this study aims to evaluate the performance of the broiler doc supply chain based on distribution cost, distribution time, marketing margin, and value-added indicators. this study employed a descriptive research design with a quantitative approach supported by qualitative data. data were collected through structured interviews, observation, and documentation, and were analyzed by mapping product, information, and financial flows and calculating distribution cost, distribution time, marketing margin, and value added. the results show that distribution costs to subang range from idr 20,000 to idr 40,000 per box, while those to sukabumi and parung range from idr 9,000 to idr 15,000 per box. normal travel times to subang, sukabumi, and parung are approximately 4 hours, 2 hours and 30 minutes, and 2 hours and 20 minutes, respectively, with a potential additional travel time of approximately 1–2 hours due to congestion. the estimated marketing margin at the reseller level ranges from idr 30,000 to idr 50,000 per box based on information from the company respondent and arithmetic verification; however, it has not been supported by direct confirmation of actual transaction prices from the reseller. value added is not generated through physical product transformation, but through delivery services, information coordination, and expanded market access. the evaluation indicates that the subang route has the relatively highest distribution cost and travel-time burden. proposed improvements include order consolidation, systematic recording of travel costs and times, establishing reference delivery times for each route, and written order confirmation.