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DETAIL KOLEKSI

\\\"pengaruh green trust, price sensitivity,reliability, dan self image congruence terhadap purchase intention mobil listrik\\\"

Oleh : Muhammad Izzuddin Zaki

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Iwan Ekawanto

Pembimbing 2 : Henny Setyo Lestari

Kata Kunci : green trust,price sensitivity,reliability,self image congruence,purchase intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002105005_Halaman-Judul.pdf	10
2.	2025_SK_SMJ_022002105005_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002105005_Surat-Hasil-Similaritas.pdf	2
4.	2025_SK_SMJ_022002105005_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002105005_Lembar-Pengesahan.pdf	4
6.	2025_SK_SMJ_022002105005_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002105005_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002105005_Bab-1.pdf	7
9.	2025_SK_SMJ_022002105005_Bab-2.pdf
10.	2025_SK_SMJ_022002105005_Bab-3.pdf	15
11.	2025_SK_SMJ_022002105005_Bab-4.pdf
12.	2025_SK_SMJ_022002105005_Bab-5.pdf	4
13.	2025_SK_SMJ_022002105005_Daftar-Pustaka.pdf	6
14.	2025_SK_SMJ_022002105005_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh green trust, pricesensitivity,reliability, dan self image congruence terhadap purchase intention mobillistrik. rancangan penelitian yang digunakan dalam penelitian ini menggunakanmetode uji hipotesis, yang bertujuan untuk menguji ada atau tidaknya pengaruhantara variabel menggunakan search engine marketing. jumlah sampel sebanyak 220konsumen yang menggunakan mobil listrik yang diambil menggunakan nonprobability sampling dengan metode purposive sampling. hasil pengujian inimenunjukan terdapat pengaruh positif antara green trust, pricesensitivity,reliability,dan self image congruence terhadap purchase intention.implikasi perusahaan harus meningkatkan green trust dengan menonjolkankontribusi kendaraan listrik terhadap lingkungan melalui kampanye edukasi,penyediaan sertifikasi hijau, dan transparansi proses produksi. strategi harga yangkompetitif, seperti diskon, cicilan ringan, dan insentif pajak hasil kolaborasi denganpemerintah, dapat meningkatkan price sensitivity konsumen. untuk meningkatkanreliability, perusahaan perlu berinvestasi dalam pengembangan teknologi baterai,menawarkan garansi panjang, dan memperluas layanan purna jual. selain itu,kampanye pemasaran yang menonjolkan self image congruence, kerja sama denganinfluencer, dan opsi kustomisasi kendaraan dapat memperkuat daya tarik produkserta mencerminkan identitas konsumen yang peduli lingkungan dan modern.

T This study aims to analyze the influence of green trust, price sensitivity, reliabilityand self image congruence to purchase intention electric car. the research designused in this study uses a hypothesis testing method, which aims to test whether thereis an influence between variables using search engine marketing. the number ofsamples is 220 consumers who use electric car which were taken using non-probability sampling with a purposive sampling method. the results of this testindicate that there is a positive influence between green trust, price sensitivity,reliability and self image congruence to purchase intention. implications companiesmust increase green trust by highlighting the contribution of electric vehicles to theenvironment through educational campaigns, providing green certification, andtransparency of the production process. competitive pricing strategies, such asdiscounts, light installments, and tax incentives in collaboration with the government,can increase consumer price sensitivity. to increase reliability, companies need toinvest in battery technology development, offer long warranties, and expand after-sales services. in addition, marketing campaigns that highlight self imagecongruence, collaboration with influencers, and vehicle customization options canstrengthen the product\\\'s appeal and reflect the identity of environmentally consciousand modern consumers.