Pengaruh performance expectancy, effort expectancy, social influence, price value, dan facilitating conditions terhadap behavioral intention untuk menggunakan aplikasi marketplace.

DETAIL KOLEKSI

Pengaruh performance expectancy, effort expectancy, social influence, price value, dan facilitating conditions terhadap behavioral intention untuk menggunakan aplikasi marketplace.

Oleh : Akbar Jeremia Tyronne Ratulangi

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Arnolt Kristian Pakpahan

Kata Kunci : Performance Expectancy, Effort Expectancy, Social Influence, Price Value, Facilitating Conditions, B

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002101131_Halaman-Judul.pdf
2.	2025_SK_SMJ_022002101131_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002101131_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002101131_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002101131_Lembar-Pengesahan.pdf	6
6.	2025_SK_SMJ_022002101131_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002101131_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002101131_Bab-1.pdf
9.	2025_SK_SMJ_022002101131_Bab-2.pdf
10.	2025_SK_SMJ_022002101131_Bab-3.pdf
11.	2025_SK_SMJ_022002101131_Bab-4.pdf
12.	2025_SK_SMJ_022002101131_Bab-5.pdf
13.	2025_SK_SMJ_022002101131_Daftar-Pustaka.pdf
14.	2025_SK_SMJ_022002101131_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji pengaruh performance expectancy, effort expectancy, social influence, price value, dan facilitating conditions terhadap behavioral intention dalam menggunakan platform marketplace. metode pengumpulan data dilakukan melalui penyebaran kuesioner kepada 220 responden yang pernah menggunakan marketplace, dengan teknik non-probability sampling menggunakan pendekatan purposive sampling. analisis data dalam penelitian ini menggunakan metode structural equation modeling (sem) yang diolah dengan bantuan software amos versi 22. hasil penelitian menunjukkan bahwa: (1) performance expectancy berpengaruh signifikan dan positif terhadap behavioral intention; (2) effort expectancy berpengaruh signifikan dan positif terhadap behavioral intention; (3) social influence memiliki pengaruh signifikan dan positif terhadap behavioral intention; (4) price value terbukti memberikan pengaruh signifikan dan positif terhadap behavioral intention; dan (5) facilitating conditions tidak berpengaruh terhadap behavioral intention. temuan ini mengindikasikan bahwa persepsi terhadap kemudahan, nilai harga, serta dukungan sosial dalam mendorong niat perilaku konsumen untuk menggunakan marketplace. saran untuk penelitian selanjutnya adalah memperluas wilayah distribusi kuesioner untuk memperoleh data yang lebih representatif dan mempertimbangkan variabel tambahan seperti kepercayaan atau pengalaman pengguna guna memperkaya model analisis yang digunakan.

T This study aims to examine the influence of performance expectancy, effort expectancy, social influence, price value, and facilitating conditions on behavioral intention to use marketplace platforms. data were collected through the distribution of questionnaires to 220 respondents who have previously used marketplaces, using a non-probability sampling method with a purposive sampling approach. the data analysis method employed in this study is structural equation modeling (sem), processed using amos version 22. the research findings indicate that: (1) performance expectancy has a significant and positive effect on behavioral intention; (2) effort expectancy has a significant and positive effect on behavioral intention; (3) social influence has a significant and positive effect on behavioral intention; (4) price value has a significant and positive effect on behavioral intention; and (5) facilitating conditions do not have a significant effect on behavioral intention. these findings suggest that perceptions of ease of use, price value, and social support play important roles in shaping consumer behavioral intention to use marketplaces. future research is advised to expand the distribution area of questionnaires for more representative data and to consider additional variables such as trust or user experience to enrich the analytical model.