Pengaruh eco-friendly practice terhadaployalitas dan advokasi merek pada generasi zdalam kedai kopi
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Asep Hermawan
Pembimbing 2 : Ina Octaviana Matusin
Kata Kunci : Eco-Friendly Practices; Green Image; Brand Attachment; Brand Advocacy; Brand Loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002101084_Halaman-Judul.pdf | 12 | |
| 2. | 2025_SK_SMJ_022002101084_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002101084_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2025_SK_SMJ_022002101084_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | ||
| 5. | 2025_SK_SMJ_022002101084_Lembar-Pengesahan.pdf | ||
| 6. | 2025_SK_SMJ_022002101084_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002101084_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002101084_Bab-1.pdf | 18 | |
| 9. | 2025_SK_SMJ_022002101084_Bab-2.pdf | 17 |
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| 10. | 2025_SK_SMJ_022002101084_Bab-3.pdf | 15 |
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| 11. | 2025_SK_SMJ_022002101084_Bab-4.pdf | 12 |
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| 12. | 2025_SK_SMJ_022002101084_Bab-5.pdf | 4 | |
| 13. | 2025_SK_SMJ_022002101084_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002101084_Lampiran.pdf | 19 |
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P Penelitian ini bertujuan untuk menganalisis pengaruh eco-friendly practices,green image, dan brand attachment terhadap brand advocacy dan brand loyalty.penelitian ini memperoleh data dengan cara menyebarkan kuesioner secara onlinekepada individu yang adalah pengunjung kedai kopi dan pernah mengunjungikedai kopi ramah lingkungan. penelitian ini menggunakan metode non probabilitysampling, dengan teknik purposive sampling. sampel yang digunakan dalampenelitian ini sebanyak 160 responden. metode analisis data yang digunakan adalahanalisis regresi linear berganda dengan menggunakan software spss 21.hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dari eco-friendlypractices, , brand attachment, terhadap brand loyalty. sedangkan green imagedan brand attachment dinyatakan tidak memiliki pengaruh terhadap brandadvocacy.
T This study aims to analyze the influence of eco-friendly practices, green image,and brand attachment on brand advocacy and brand loyalty. data for thisresearch were collected through an online questionnaire distributed to individualswho are coffee shop visitors and have previously visited environmentally friendlycoffee shops. the study employed a non-probability sampling method usingpurposive sampling technique. a total of 160 respondents participated in thisresearch. the data analysis method used was multiple linear regression analysiswith the help of spss version 21 software.the results of this study indicate that eco-friendly practices and brand attachmenthave a positive influence on brand loyalty. however, green image and brandattachment were found to have no influence on brand advocacy.
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