Anteseden purchase intention pada marketplace

DETAIL KOLEKSI

Anteseden purchase intention pada marketplace

Oleh : Mohamad Farhan

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Ayu Ekasari

Kata Kunci : Social Media Influencer, Argument Quality, Source Credibility, Kindness, Consumer Well-Being, Purcha

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002101106_Halaman-Judul.pdf	9
2.	_SK_SMJ_022002101106_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	_SK_SMJ_022002101106_Surat-Hasil-Similaritas.pdf	1
4.	_SK_SMJ_022002101106_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002101106_Lembar-Pengesahan.pdf	6
6.	2025_SK_SMJ_022002101106_Pernyataan-Orisinalitas.pdf
7.	2025_SK_SMJ_022002101106_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf
8.	2025_SK_SMJ_022002101106_Bab-1.pdf	13
9.	2025_SK_SMJ_022002101106_Bab-2.pdf	16
10.	2025_SK_SMJ_022002101106_Bab-3.pdf	18
11.	2025_SK_SMJ_022002101106_Bab-4.pdf	16
12.	2025_SK_SMJ_022002101106_Bab-5.pdf	3
13.	2025_SK_SMJ_022002101106_Daftar-Pustaka.pdf	7
14.	2025_SK_SMJ_022002101106_Lampiran.pdf	19

Abstrak
Abstract

P Perkembangan teknologi dan meningkatnya pengguna media sosial telah menciptakan peluang baru dalam dunia pemasaran, salah satunya melalui social media influencer (smi). penelitian ini bertujuan untuk menguji pengaruh karakteristik social media influencer yang terdiri dari argument quality, source credibility, dan kindness terhadap consumer well-being dan purchase intention. penelitian ini menggunakan metode kuantitatif dengan pendekatan survei melalui penyebaran kuesioner kepada 200 responden yang mengikuti konten smi. analisis data dilakukan menggunakan structural equation modeling (sem) dengan bantuan software sem/pls. hasil penelitian menunjukkan bahwa argument quality, source credibility, dan kindness berpengaruh positif dan signifikan terhadap consumer well-being. selain itu, consumer well-being juga berpengaruh signifikan terhadap purchase intention. temuan ini menegaskan bahwa karakteristik smi yang positif dapat meningkatkan kesejahteraan konsumen, yang pada akhirnya mendorong niat beli konsumen di platform digital.

T The advancement of technology and the increasing use of social media have created new opportunities in the field of marketing, one of which is through social media influencers (smis). this study aims to examine the influence of smi characteristics, including argument quality, source credibility, and kindness, on consumer well-being and purchase intention. a quantitative research method was employed using a survey distributed to 200 respondents who follow smi content. data were analyzed using structural equation modeling (sem) with the assistance of amos software. the results show that argument quality, source credibility, and kindness have a positive and significant effect on consumer well-being. furthermore, consumer well-being significantly influences purchase intention. these findings highlight that positive smi characteristics can enhance consumer well-being, which in turn drives purchase intention in digital platforms.