T Technological development has influenced children’s play patterns, causing traditional games to become increasingly unfamiliar and less frequently played. nevertheless, traditional games contain educational values that can support children’s motor development, communication skills, cooperation, and sense of togetherness. this project aims to produce a traditional games festival dummy as a visual representation of a festival intended to reintroduce traditional games to elementary school-aged children. the research employed a descriptive qualitative approach, with data collected through literature studies and comparative studies. the data were analyzed using swot analysis and content analysis to identify the educational values and characteristics of each traditional game. the design process applied the design thinking method, consisting of the empathize, define, ideate, prototype, and test stages. the resulting design is a square dummy board measuring 60 × 60 cm, arranged in the form of a playground with individually designed areas for each traditional game to represent the overall atmosphere and layout of the festival. this project is also supported by several complementary media, including a visual identity, social media content, posters, and merchandise. the design is expected to encourage children’s interest in learning about and playing traditional games as an important part of indonesian culture.