T This study analyzes the implementation of the trademark application tariff and non tariff policy for micro and small enterprises (mses), covering service users\\\' responses, the relationship between the fee and the temporal pattern of applications, and the influence of non-tariff factors. a qualitative approach was employed through in-depth interviews with five informants representing three positions in the implementation chain: the directorate general of intellectual property as the central implementer, the office of industry and trade of west java province as the regional implementer, and three mse actors as beneficiaries. data were analyzed using nvivo through thematic coding, supported by quantitative observational data on trademark application quality, mse facilitation, formality-deficiency notices, and a comparison of trademark processing procedures across five asean countries. the findings show that the fee is considered affordable and commensurate with the protection benefits. the concentration of applications in the third and fourth quarters is driven by access mechanisms in the form of facilitation program schedules and dependence on government funding. the most prominent non-tariff factors include application requirements, digital service information systems, trademark refusal risk, and service capacity that may generate backlogs. the study recommends strengthening data integration, mentoring, and service delegation rather than merely adjusting the fee.