Pengaruh influencer marketing terhadap niat pembelian konsumen pada platform tiktok
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2026
Pembimbing 1 : Fatik Rahayu
Pembimbing 2 : Nama Saya
Kata Kunci : Influencer Credibility, Influencer Professionalism, Live Streaming Sales, Consumer Purchase Intentio
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2026_SK_SMJ_022002206030_Halaman-Judul.pdf | ||
| 2. | 2026_SK_SMJ_022002206030_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2026_SK_SMJ_022002206030_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2026_SK_SMJ_022002206030_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2026_SK_SMJ_022002206030_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2026_SK_SMJ_022002206030_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2026_SK_SMJ_022002206030_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2026_SK_SMJ_022002206030_Bab-1.pdf | ||
| 9. | 2026_SK_SMJ_022002206030_Bab-2.pdf |
|
|
| 10. | 2026_SK_SMJ_022002206030_Bab-3.pdf |
|
|
| 11. | 2026_SK_SMJ_022002206030_Bab-4.pdf |
|
|
| 12. | 2026_SK_SMJ_022002206030_Bab-5.pdf | ||
| 13. | 2026_SK_SMJ_022002206030_Daftar-Pustaka.pdf | ||
| 14. | 2026_SK_SMJ_022002206030_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh influencercredibility, influencer professionalism, dan live streaming sales terhadap consumerpurchase intention pada pengguna tiktok. sampel yang digunakan dalampenelitian ini sebanyak 200 responden. teknik pengambilan sampel yangdigunakan adalah purposive sampling. data dikumpulkan melalui kuesioner dandianalisis menggunakan metode structural equation modeling (sem).hasilpenelitian ini menunjukkan bahwa: (1) influencer credibility berpengaruh positifterhadap consumer purchase intention, (2) influencer professionalism berpengaruhpositif terhadap consumer purchase intention, dan (3) live streamingsales berpengaruh positif terhadap consumer purchase intention. temuan inimenunjukkan bahwa strategi influencer marketing yang didukung oleh kredibilitas,profesionalisme influencer, serta pengelolaan live streaming yang baik mampumendorong niat pembelian konsumen pada platform tiktok.
T This study aims to examine and analyze the effects of influencer credibility,influencer professionalism, and live streaming sales on consumer purchaseintention among tiktok users. the sample used in this study consisted of 200respondents. the sampling technique applied was purposive sampling. data werecollected through a questionnaire and analyzed using the structural equationmodeling (sem) method.the results of this study indicate that: (1) influencercredibility has a positive effect on consumer purchase intention, (2) influencerprofessionalism has a positive effect on consumer purchase intention, and (3) livestreaming sales have a positive effect on consumer purchase intention. thesefindings suggest that influencer marketing strategies supported by influencercredibility, influencer professionalism, and effective live streaming activities canenhance consumer purchase intention on the tiktok platform.
Info Koleksi Skripsi
Universitas
Fakultas
- FH (2086)
- FEB (7573)
- FK (2097)
- FKG (3949)
- FTSP (1160)
- FTI (3918)
- FTKE (2553)
- FALTL (1956)
- FSRD (789)