T This study aims to analyze the antecedents of cultural meaning in cultural hotels injakarta. the independent variables examined in this research include interior design,perceived art experience, marketing cultural, hotel brand image, and pleasant stayingexperience, while the dependent variable is cultural meaning. this study employs aquantitative approach using a survey method through a structured questionnaire consistingof 27 statements measured on a five-point likert scale. the sampling technique applied ispurposive sampling, involving 270 respondents who have experience staying in culturalhotels in jakarta. the collected data were analyzed using multiple linear regression with theassistance of spss software. the results indicate that all independent variables have apositive and significant effect on cultural meaning. these findings suggest that interiordesign, art-related experiences, cultural marketing strategies, hotel brand image, andpleasant staying experiences play a crucial role in shaping guests’ perceptions andinterpretations of cultural meaning. this study provides managerial implications forcultural hotel operators in developing culture-based differentiation strategies to enhanceguest experience value and strengthen the competitive position of cultural hotels in jakarta.