Pengaruh social media marketing, consumer brand engagement, customer trust, positive word of mouth, dan brand credibility terhadap repurchase intention di marketplace tiktok shop

DETAIL KOLEKSI

Pengaruh social media marketing, consumer brand engagement, customer trust, positive word of mouth, dan brand credibility terhadap repurchase intention di marketplace tiktok shop

Oleh : Yudi Dwi Atmoko

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Asep Hermawan

Pembimbing 2 : Asep Hermawan

Kata Kunci : Social Media Marketing, Consumer Brand Engagement, Customer Trust, Positive Word of Mouth, Brand Cre

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002002008_Halaman-Judul.pdf
2.	2025_SK_SMJ_022002002008_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002002008_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002002008_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002002008_Lembar-Pengesahan.pdf	1
6.	2025_SK_SMJ_022002002008_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002002008_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002002008_Bab-1.pdf
9.	2025_SK_SMJ_022002002008_Bab-2.pdf
10.	2025_SK_SMJ_022002002008_Bab-3.pdf
11.	2025_SK_SMJ_022002002008_Bab-4.pdf
12.	2025_SK_SMJ_022002002008_Bab-5.pdf
13.	2025_SK_SMJ_022002002008_Daftar-Pustaka.pdf
14.	2025_SK_SMJ_022002002008_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, consumer brand engagement, customer trust, positive word of mouth, dan brand credibility terhadap repurchase intention pada produk skincare di tiktok shop. data dikumpulkan melalui penyebaran kuesioner secara daring kepada individu yang merupakan pengguna aktif tiktok dan telah melakukan pembelian produk skincare melalui tiktok shop. penelitian ini menggunakan metode non-probability sampling dengan teknik purposive sampling, dengan jumlah sampel sebanyak 185 responden. analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak spss versi 25. hasil penelitian menunjukkan bahwa social media marketing, customer trust, positive word of mouth, dan brand credibility berpengaruh positif dan signifikan terhadap repurchase intention, sedangkan consumer brand engagement tidak menunjukkan pengaruh yang signifikan.

T This study investigates the impact of social media marketing, consumer brand engagement, customer trust, positive word of mouth, and brand credibility on repurchase intention for skincare products on tiktok shop. data were collected via an online questionnaire distributed to active tiktok users who have previously purchased skincare products through the platform. a non-probability sampling method with purposive sampling was employed, yielding a total of 185 respondents. data were analyzed using multiple linear regression with the assistance of spss 25 software. the findings indicate that social media marketing, customer trust, positive word of mouth, and brand credibility positively influence repurchase intention. however, consumer brand engagement does not have a significant effect.