Faktor-faktor yang mempengaruhi local sustainable fashion consumption intention pada fashion batik lokal di indonesia

DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi local sustainable fashion consumption intention pada fashion batik lokal di indonesia

Oleh : Athalia Manuela Kadang

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2026

Pembimbing 1 : Moch Sabur

Pembimbing 2 : Nama Saya

Kata Kunci : Environmental Concern, Cultural Mindfulness, Green Perceived Value, Social Influence, Trust, Attitud

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2026_SK_SMJ_022002201013_Halaman-Judul.pdf	12
2.	2026_SK_SMJ_022002201013_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2026_SK_SMJ_022002201013_Surat-Hasil-Similaritas.pdf	1
4.	2026_SK_SMJ_022002201013_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2026_SK_SMJ_022002201013_Lembar-Pengesahan.pdf	4
6.	2026_SK_SMJ_022002201013_Pernyataan-Orisinalitas.pdf	1
7.	2026_SK_SMJ_022002201013_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2026_SK_SMJ_022002201013_Bab-1.pdf	20
9.	2026_SK_SMJ_022002201013_Bab-2.pdf	21
10.	2026_SK_SMJ_022002201013_Bab-3.pdf	20
11.	2026_SK_SMJ_022002201013_Bab-4.pdf	16
12.	2026_SK_SMJ_022002201013_Bab-5.pdf	8
13.	2026_SK_SMJ_022002201013_Daftar-Pustaka.pdf	5
14.	2026_SK_SMJ_022002201013_Lampiran.pdf	25

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh environmental concern, cultural mindfulness, green perceived value, social influence, trust, dan attitude local towards sustainable fashion terhadap local sustainable fashion consumption intention pada generasi z terhadap fashion batik lokal di indonesia. penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 250 responden gen z di indonesia yang memiliki ketertarikan terhadap produk fashion batik lokal. teknik pengambilan sampel menggunakan purposive sampling, sedangkan analisis data dilakukan menggunakan structural equation modeling (sem). hasil penelitian menunjukkan bahwa environmental concern, cultural mindfulness, green perceived value, social influence, trust, dan attitude local towards sustainable fashion berpengaruh positif terhadap local sustainable fashion consumption intention. temuan ini menunjukkan bahwa kepedulian terhadap lingkungan, kesadaran budaya, persepsi nilai, pengaruh sosial, kepercayaan, dan sikap positif terhadap fashion lokal berperan penting dalam meningkatkan niat konsumsi gen z terhadap fashion batik lokal di indonesia. penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan literatur perilaku konsumen dan menjadi bahan pertimbangan bagi pelaku industri fashion batik dalam merumuskan strategi pemasaran yang lebih efektif untuk menarik minat gen z.

T This study aims to analyze the effects of environmental concern, cultural mindfulness, green perceived value, social influence, trust, and attitude local towards sustainable fashion on local sustainable fashion consumption intention among generation z toward local batik fashion in indonesia. this research employed a quantitative approach using a survey method by distributing questionnaires to 250 generation z respondents in indonesia who were interested in local batik fashion products. the sampling technique used was purposive sampling, and the data were analyzed using structural equation modeling (sem). the results indicate that environmental concern, cultural mindfulness, green perceived value, social influence, trust, and attitude local towards sustainable fashion have positive effects on local sustainable fashion consumption intention. these findings suggest that environmental awareness, cultural consciousness, perceived value, social influence, trust, and positive attitudes toward local fashion play important roles in enhancing generation z\\\'s intention to consume local batik fashion products in indonesia. this study is expected to contribute to the consumer behavior literature and provide insights for local batik fashion businesses in formulating more effective marketing strategies to attract generation z consumers.