Anteseden purchase intention pada live streaming di media sosial
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2026
Pembimbing 1 : Diah Astarini
Pembimbing 2 : Diah Astarini
Kata Kunci : argument quality, source credibility, kindness, consumer well-being dan purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2026_SK_SMJ_022002002054_Halaman-Judul.pdf | 11 | |
| 2. | 2026_SK_SMJ_022002002054_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2026_SK_SMJ_022002002054_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2026_SK_SMJ_022002002054_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2026_SK_SMJ_022002002054_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2026_SK_SMJ_022002002054_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2026_SK_SMJ_022002002054_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2026_SK_SMJ_022002002054_Bab-1.pdf | 13 | |
| 9. | 2026_SK_SMJ_022002002054_Bab-2.pdf | 16 |
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| 10. | 2026_SK_SMJ_022002002054_Bab-3.pdf | 17 |
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| 11. | 2026_SK_SMJ_022002002054_Bab-4.pdf | 14 |
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| 12. | 2026_SK_SMJ_022002002054_Bab-5.pdf | 4 | |
| 13. | 2026_SK_SMJ_022002002054_Daftar-Pustaka.pdf | 2 | |
| 14. | 2026_SK_SMJ_022002002054_Lampiran.pdf | 24 |
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P Penelitian ini bertujuan untuk menganalisis anteseden purchase intention pada live streaming di media sosial. data di peroleh dengan mendistribusikan kuesioner secara online melalui whatsapp, facebook dan instagram dengan total responden yang terkumpul sebanyak 204 responden. teknik pengambilan sample adalah purposive sampling. teknik analisis data yang digunakan adalah structural equation model (sem) dan dengan software amos. hasil penelitian ini menunjukan bahwa argument quality berpengaruh positif terhadap consumer well-being, source credibility tidak berpengaruh positif terhadap consumer well-being, kindness berpengaruh positif terhadap consumer well-being dan consumer well-being berpengaruh positif terhadap purchase intention. penelitian selanjutnya dapat mengembangkan cakupan wilayah lebih luas bukan hanya daerah jakarta saja dan objek penelitian nya bisa menggunakan marketplace atau website. melibatkan variabel lain yang dapat mempengaruhi variabel consumer well-being dan purchase intention seperti variabel information usefulness dan perceived risk.
T This study aims to analyze the antecedents of purchase intention in live streaming on social media. data were obtained by distributing questionnaires online respondents via whatsapp, facebook and instagram with a total of 204 respondents collected. the sampling technique was purposive sampling. the data analysis technique used was the structural equation model (sem) and amos software. the results of this study indicate that argument quality has a positive effect on consumer well-being, source credibility does not have a positive effect on consumer well-being, kindness has a positive effect on consumer well-being, and consumer well-being has a positive effect on purchase intention. future research can expand the scope of a wider area beyond jakarta and the research object can use marketplaces or websites. this can involve other variables that can influence consumer well-being and purchase intention variables such as information usefulness and perceived risk.
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Info Koleksi Skripsi
Universitas
Fakultas
- FH (2099)
- FEB (7584)
- FK (2097)
- FKG (3950)
- FTSP (1160)
- FTI (3918)
- FTKE (2559)
- FALTL (1956)
- FSRD (789)