Anteseden dan konsekuensi dari perceived benefits.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Kata Kunci : Convenience, Online Reviews, Online Rating, Visual Appeal, Various Food Choices, Perceived Benefits,
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002108020_Halaman-Judul.pdf | 11 | |
| 2. | 2025_SK_SMJ_022002108020_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002108020_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002108020_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002108020_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_SK_SMJ_022002108020_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002108020_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002108020_Bab-1.pdf | 11 | |
| 9. | 2025_SK_SMJ_022002108020_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002108020_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002108020_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002108020_Bab-5.pdf | 6 | |
| 13. | 2025_SK_SMJ_022002108020_Daftar-Pustaka.pdf | 6 | |
| 14. | 2025_SK_SMJ_022002108020_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh convenience, online reviews, online rating, visual appeal, various food choices terhadap perceived benefits, pengaruh perceived benefits terhadap satisfaction dan loyalty, pengaruh satisfaction terhadap loyalty. metode teknik pengumpulan data menggunakan non-probability sampling dan purposive sampling. data dikumpulkan secara langsung melalui kuesioner berupa google form kepada 350 repsonden dengan menggunakan skala likert 1-5, skala 1 menunjukan sangat tidak setuju sedangkan skala 5 menunjukan sangat setuju. pernyataan dalam penelitian ini terdiri dari 32 pernyataan yang diperoleh dari delapan variabel, yaitu convenience, online reviews, online rating, visual appeal, various food choices, perceived benefits, satisfaction dan loyalty. kriteria responden pada penelitian ini merupakan responden yang berdomisili di jakarta dan telah berusia minimal 18 tahun atau lebih, serta menggunakan aplikasi online food delivery minimal satu kali dalam kurun waktu 6 bulan terakhir. metode analisis data menggunakan metode structural equation modeling (sem) dengan bantuan software partial least square (pls) seri 3.2.9. hasil penelitian menunjukan bahwa convenience, online reviews, online rating, visual appeal berpengaruh positif terhadap perceived benefits. various food choices tidak berpengaruh positif terhadap perceived benefits. perceived benefits berpengaruh positif terhadap satisfaction. perceived benefits dan satisfaction berpengaruh positif terhadap loyalty.
T This study aims to analyze the effects of convenience, online reviews, online rating, visual appeal and various food choices on perceived benefits, the effect of perceived benefits on satisfaction and loyalty, the effect of satisfaction on loyalty. the data collection technique method uses non-probability sampling and purposive sampling. data were collected directly through a questionnaire in the form of a google form, distributed to 350 respondents using a likert scale from 1 to 5, where a scale of 1 indicates strongly disagree while a scale of 5 indicates strongly agree. the statements in this study consist of 32 statements obtained from eight variables, namely convenience, online reviews, online rating, visual appeal, various food choices, perceived benefits, satisfaction and loyalty. the respondent criteria in this study are respondents who live in jakarta and are at least 18 years old or older, and have used the online food delivery application at least once in the last 6 months. the data analysis method uses the structural equation modeling (sem) method with the help of partial least square (pls) software series 3.2.9. the results of the study show that convenience, online reviews, online rating, visual appeal have a positive effect on perceived benefits. various food choices do not have a positive effect on perceived benefits. perceived benefits have a positive effect on satisfaction. perceived benefits and satisfaction have a positive effect on loyalty.
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